Jonathan Ive

Jonathan Ive known as Jonny, is now the official Senior Vice President of Design at Apple. Apple is a huge company that produce technological devices that we could not live without, such as laptops, personal computers, tablets and mobile devices. Today it is known as the most popular company for these products, the progress grows with every product is released. Almost in four to five days they will sell over a million products. A big major of this progress is the designer itself, Ive. Every customer will buy the device because he will fall in love with the design. 

He is the designer of many of Apple's products, including the MacBook Pro, iMac, MacBook Air, iPod, iPod Touch, iPhone, iPad, iPad Mini and IOS7. These are the products he designed over and over by their generation such as the iPod touch has a fifth generation he redesigned it to a better look and functional.  He does not do only Apple product but also for other companies. In 2011 he was awarded as an inventor of 596 design and utility patents. 

Almost every designer has his inspiration from somewhere, it is difficult to just get a design out of your mind without do some research or be inspired. Jonathan Ive is inspired by Dieter Rams the chief designer at Braun from 1961 until 1995. Ive was influenced the most with the ten principles of " good design". Once Rams said  "Apple is one of only a handful of companies existing today that design products according to good design." (Vitsœ | Dieter Rams (Year N/A) Dieter Rams [Online] Available from: https://www.vitsoe.com/gb/about/dieter-rams [Accessed: 22th January], one can see some of todays Apple product have similar forms as of Rams designs from his career. Way back almost twenty years ago. As Ive get inspired from Rams, Ive is one of my favourite designers of today's designers, i follow him and his designs and try to understand his vision. 

Apple logo

Reference:

Apple- Press Info, (Year N/A), Jonathan Ive [Online] Available: http://www.apple.com/pr/bios/jonathan-ive.html [Accessed: 22nd January 2014]

Jonathan Ive - Wikipedia, the free encyclopaedia, (Year 2014) Jonathan Ive [Online] Available from: http://en.wikipedia.org/wiki/Jonathan_Ive [Accessed: 22nd January 2014]

Dieter Rams

Dieter Rams is one of the greatest designers in
Germany he produced a lot of products of Braun and the Functionalist school of industrial design. He started off with architecture and interior design and by time and opportunities he switched to product design. He has the greatest designs of Braun in that time. Almost with every product design he did it has to be some type of technology. Rams he came up with his own 10 rules that makes a good design.




"These 10 rules are:

1.    Is innovative

2.     Make a product useful

3.     Is aesthetic

4.     Make a product understandable

5.     Is unobtrusive

6.     Is honest

7.     Is long lasting

8.     Is through down to the last detail

9.     Is environmentally friendly

10. Is as little design as possible"

Reference for the 10 rules: ( Vitsœ | Dieter Rams (Year N/A) Dieter Rams [Online] Available from: 

 https://www.vitsoe.com/gb/about/dieter-rams [Accessed: 16th January] )

By these ten rules we can understand well if the design is good. Dieter Rams asked himself "is my design good"? and by that the answer was the ten rules.

Reference for quote: ( Vitsœ | Dieter Rams (Year N/A) Dieter Rams [Online] Available from: 

 https://www.vitsoe.com/gb/about/dieter-rams [Accessed: 16th January]

Braun SuperHet VHF and medium wave radio, 1961.

Rams’s work uses graphic design, and applies it to the criteria of ergonomic form. In some cases it even seems that the form of the product has evolved around the graphics.

He is one of the most important designers ever. He came up with these 10 rules that every designer can follow them and understand what a good design it is.

Reference: Vitsœ | Dieter Rams (Year N/A) Dieter Rams [Online] Available from: 

 https://www.vitsoe.com/gb/about/dieter-rams [Accessed: 16th January]

Achille and Pier Giacomo Castiglioni

These two Italian designers are brothers, the Castiglioni brothers were mostly into technology and some art, most of all their products contains a matter of technology. They became popular by putting up an exhibition and show off their new products the most likely was their lighting. They produced a number of interesting lights.

An electrical product that they produced was the Splügen Bräu, it was specially designed for a dining place in Italy. This was most interested for its suspension. This could be adjusted the height the diners would like. The use was so the light would focus on the table and do not disturb the customer eyes. This could be adjusted with the help of the counterweight attached to its power cable. It's shape is of a silver dome that can help the bulb make more light and bright up. In my opinion it is a very excellent job even for its function in those days it would be something amazing to do this while you dine.

Splügen Bräu

Another electrical product was the Arco one of the best known. The idea behind the Arco lamp was to provide a kind of version of a street lamp, enabling users to shine light from above in every corner of the house without having to worry about lighting points on the ceiling. By the way it is shaped it is easily to store somewhere in a corner of a room and still have the centre lighten up well.  This was made out of stainless steel curved in an arch with a marble base and the dome of the bulb is a similar shape to the Splügen Bräu. Also, if this was placed for a table or a couch it has to be a bit far from its base so the user can freely move around without any problems so they did a space of about two meters apart from the base and the dome. The light could also be adjustable by move around the two domes onto each other. It was an amazing design very clean and simple the only thing is that the base is too big in my view, they may came up with a better base would save them much more space.

Arco

A different product that they designed was the Mezzadro. The chair comprised of four elements: a tractor seat in a stamped metal sheet, marked by round holes, a curved stainless steel, a winged screw sort of to fasten a bicycle wheels, which makes it possible to assemble without any tools, and a solid Beachwood foot, which joins the steel stem at a right angle. This is an marvelous stool, for me it is something amazing showing that with simple and unusual shapes can be applied to form something out of them.

 Mezzadro

Bibliography : Matteo Vercelloni, Achille and Pier Giacomo Castiglioni, 2011. Minimum Design.