Thursday, 16 January 2014

Dieter Rams



Dieter Rams is one of the greatest designers in
Germany he produced a lot of products of Braun and the Functionalist school of industrial design. He started off with architecture and interior design and by time and opportunities he switched to product design. He has the greatest designs of Braun in that time. Almost with every product design he did it has to be some type of technology. Rams he came up with his own 10 rules that makes a good design.




"These 10 rules are:

1.    Is innovative
2.     Make a product useful
3.     Is aesthetic
4.     Make a product understandable
5.     Is unobtrusive
6.     Is honest
7.     Is long lasting
8.     Is through down to the last detail
9.     Is environmentally friendly

10. Is as little design as possible"

Reference for the 10 rules: ( Vitsœ | Dieter Rams (Year N/A) Dieter Rams [Online] Available from: 
 https://www.vitsoe.com/gb/about/dieter-rams [Accessed: 16th January] )

By these ten rules we can understand well if the design is good. Dieter Rams asked himself "is my design good"? and by that the answer was the ten rules.

Reference for quote: ( Vitsœ | Dieter Rams (Year N/A) Dieter Rams [Online] Available from: 
 https://www.vitsoe.com/gb/about/dieter-rams [Accessed: 16th January]

Braun SuperHet VHF and medium wave radio, 1961.


Rams’s work uses graphic design, and applies it to the criteria of ergonomic form. In some cases it even seems that the form of the product has evolved around the graphics.

He is one of the most important designers ever. He came up with these 10 rules that every designer can follow them and understand what a good design it is.

Reference: Vitsœ | Dieter Rams (Year N/A) Dieter Rams [Online] Available from: 
 https://www.vitsoe.com/gb/about/dieter-rams [Accessed: 16th January]


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