Jonathan Ive

Jonathan Ive known as Jonny, is now the official Senior Vice President of Design at Apple. Apple is a huge company that produce technological devices that we could not live without, such as laptops, personal computers, tablets and mobile devices. Today it is known as the most popular company for these products, the progress grows with every product is released. Almost in four to five days they will sell over a million products. A big major of this progress is the designer itself, Ive. Every customer will buy the device because he will fall in love with the design. 

He is the designer of many of Apple's products, including the MacBook Pro, iMac, MacBook Air, iPod, iPod Touch, iPhone, iPad, iPad Mini and IOS7. These are the products he designed over and over by their generation such as the iPod touch has a fifth generation he redesigned it to a better look and functional.  He does not do only Apple product but also for other companies. In 2011 he was awarded as an inventor of 596 design and utility patents. 

Almost every designer has his inspiration from somewhere, it is difficult to just get a design out of your mind without do some research or be inspired. Jonathan Ive is inspired by Dieter Rams the chief designer at Braun from 1961 until 1995. Ive was influenced the most with the ten principles of " good design". Once Rams said  "Apple is one of only a handful of companies existing today that design products according to good design." (Vitsœ | Dieter Rams (Year N/A) Dieter Rams [Online] Available from: https://www.vitsoe.com/gb/about/dieter-rams [Accessed: 22th January], one can see some of todays Apple product have similar forms as of Rams designs from his career. Way back almost twenty years ago. As Ive get inspired from Rams, Ive is one of my favourite designers of today's designers, i follow him and his designs and try to understand his vision. 

Apple logo

Reference:

Apple- Press Info, (Year N/A), Jonathan Ive [Online] Available: http://www.apple.com/pr/bios/jonathan-ive.html [Accessed: 22nd January 2014]

Jonathan Ive - Wikipedia, the free encyclopaedia, (Year 2014) Jonathan Ive [Online] Available from: http://en.wikipedia.org/wiki/Jonathan_Ive [Accessed: 22nd January 2014]

Dieter Rams

Dieter Rams is one of the greatest designers in
Germany he produced a lot of products of Braun and the Functionalist school of industrial design. He started off with architecture and interior design and by time and opportunities he switched to product design. He has the greatest designs of Braun in that time. Almost with every product design he did it has to be some type of technology. Rams he came up with his own 10 rules that makes a good design.




"These 10 rules are:

1.    Is innovative

2.     Make a product useful

3.     Is aesthetic

4.     Make a product understandable

5.     Is unobtrusive

6.     Is honest

7.     Is long lasting

8.     Is through down to the last detail

9.     Is environmentally friendly

10. Is as little design as possible"

Reference for the 10 rules: ( Vitsœ | Dieter Rams (Year N/A) Dieter Rams [Online] Available from: 

 https://www.vitsoe.com/gb/about/dieter-rams [Accessed: 16th January] )

By these ten rules we can understand well if the design is good. Dieter Rams asked himself "is my design good"? and by that the answer was the ten rules.

Reference for quote: ( Vitsœ | Dieter Rams (Year N/A) Dieter Rams [Online] Available from: 

 https://www.vitsoe.com/gb/about/dieter-rams [Accessed: 16th January]

Braun SuperHet VHF and medium wave radio, 1961.

Rams’s work uses graphic design, and applies it to the criteria of ergonomic form. In some cases it even seems that the form of the product has evolved around the graphics.

He is one of the most important designers ever. He came up with these 10 rules that every designer can follow them and understand what a good design it is.

Reference: Vitsœ | Dieter Rams (Year N/A) Dieter Rams [Online] Available from: 

 https://www.vitsoe.com/gb/about/dieter-rams [Accessed: 16th January]